Overview + Process

I Design is a graphic design studio in San Diego, California specializing in branding and advertising for print and web design with clients both large and small, located locally, nationally and internationally.

Knowing that each client and project is unique, I Design provides personalized attention and practices a strategic development process to assure excellence in each piece produced.

The process starts with a complete assessment of the client’s needs and the goals of the project. Each project is developed, designed and executed toward the selected target audience and advertising media and communicates a strong message with compelling visual graphics that attract attention. Clients are closely involved throughout the project’s evolution.


Creative Design + Direction

Brand Identity

  • Logo Design
  • Brand Style Guide Development: Color Selection, Font Styles, Design Elements and Template Design,
  • Strategic Marketing Plan


  • Magazine and Newspaper Ads
  • Event, Tradeshow and Hospitality Signage
  • Point-of-Purchase Displays
  • Billboards

Print Design

  • Advertising
  • Brochures
  • Direct Mail
  • Stationary Design: Business Cards, Letterhead, Envelopes, Note Cards, Presentation Folders and Membership Cards
  • Marketing Collateral
  • Newsletters
  • Signage
  • Packaging

Digital Design

  • Website Design
  • Online Banner Advertising
  • Email Marketing

Contact Deborah Ifill Hiland, print and website graphic designer in San Diego, for your next design project.