Brandes Investment Partners
Opportunity // Identity Rebrand
Role // Lead Designer
Brandes Investment Partners Corporate Brochure
The Brandes Investment Partners Corporate Brochure was designed using featured art from Charles Brandes’ art collection, also on display at their offices in San Diego, California. Brandes Investment Partners, L.P., is a leading investment advisory firm, specializing in managing global equity and fixed-income assets for clients worldwide. Since the firm’s inception in 1974, Brandes has applied the value investing approach, pioneered by Benjamin Graham, to security selection and was among the first investment firms to bring a global perspective to value investing. The independently owned firm manages a variety of active investment strategies and applies its investment philosophy consistently in all market conditions.
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ADDITIONAL BRANDES WORK
Brandes Investment Partners Email Marketing Campaign
Design email marketing campaigns implementing Eloqua driving an effective customer journey with a responsive and mobile friendly approach delivering information such as quarterly updates, performance and market insights for clients and prospects.
Why the Brandes Mutual Fund Complex Videos and LinkedIn Ads
Directed a series of video filmed and housed on a landing page to feature Brandes line of Mutual Funds. Shown is a series of sponsored LinkedIn ads linking to view the videos featuring an overview of the Brandes Mutual Fund Complex. Brandes offers investors equity and fixed-income mutual funds which seek to enhance a portfolio’s diversification and capital-appreciation potential through the application of a fundamental, Graham-and-Dodd value investing approach, which the firm has applied consistently over the last 43 years. A/B testing was performed, analytic results were drawn to provide excellent results, increased LinkedIn followers and website registrants.
Brandes Investment Partners Pure Value Advertising Campaign
A series of ads created for Pension & Investments Magazine for Brandes Investment Partners. Brandes has applied the value investing approach, pioneered by Benjamin Graham, to security selection and was among the first investment firms to bring a global perspective to value investing. The independently owned firm manages a variety of active investment strategies and applies its investment philosophy consistently in all market conditions. The ads are focused on a general branded ad, international equities, fixed income, and emerging markets. A digital online advertising campaign and LinkedIn posts for social media were also designed.
Brandes Investment Partners Training the Investor Brain
Training the Investor Brain was created for Brandes Investment Partners as an educational series of tools and tactics designed to help address and overcome common investor misperceptions. The resources provided help explain key behavioral finance concepts and how to apply them to investment decisions. This complete package includes a website landing page, infographic, brochures, videos, a series of email campaigns and sponsored LinkedIn ads driving awareness and results. Awarded Pension & Investments Magazine best social media campaign.
Brandes Investment Partners Infographics
A series of infographic have been designed for Brandes Investment Partners as an easy and straight-forward way to tell the story to financial advisors and existing and prospective clients. The infographic handout is accompanied by an email marketing blast, LinkedIn social media post, website slider and web page.
Brandes Investment Partners Brochure
This brochure was designed for the Brandes Institute which is geared toward developing ideas and research to expand the investment community’s understanding of market behavior and portfolio management.