Ashtanga Yoga Confluence
Opportunity // Create an Ashtanga Exclusive Event to Honor and Preserve the Ashtanga Yoga Tradition
Company // I Design
Role // Co-Business Partner + Creative Director
The Ashtanga Yoga Confluence is open to students from all over the world including experienced Ashtanga yoga practitioners as well as yoga students who are new to the Ashtanga practice. We offer a unique opportunity for students of all levels to learn from master teachers and share information from this profound and ancient system. This exclusive Ashtanga yoga event ran six years leading up until the pandemic. Currently planning to return possibly soon reinvented.
Ashtanga Yoga Confluence Website
ashtangayogaconfluence.com
Ashtanga Yoga Confluence Brand Identity
In India, the location where two or more rivers merge is thought to be an auspicious place of spiritual power. In the same spirit, highly respected teachers will join in a confluence* of classes, lectures, stories and events designed to share the profound gift of yoga they received from their beloved teachers, Sri K. Pattabhi Jois and R. Sharath Jois.
*con·flu·ence [kon-floo-uhns] noun: A flowing together of two or more streams. An act or process of merging. A coming together of people or things.
Ashtanga Yoga Confluence Email Campaigns
Driving an effective customer journey with a responsive and mobile friendly approach using structured content, the email marketing campaigns were the key for registration sign-ups, selling out with a waiting list for six consecutive years with international students from all over the world excited to attend this one-of-a-kind, exclusive Ashtanga Yoga event with master Ashtanga Yoga teachers.
Color Palette
Photography
Flyer & Yoga Journal Ad
Event Signage
ADDITIONAL HEALTH & WELL-BEING
Mitchell ScriptAdvisor® Portal
Mitchell ScriptAdvisor Portal is a vital resource utilized by both clients and patients to access important information on their claims. Aiming to provide a significantly improved mobile experience, the launch included the new Prescription Home Delivery service and introduction of forms for those looking for easy access to contact information and relevant insights into the ScriptAdvisor program.
Dr. A (Wayne Scott Anderson) Discover Your Optimal Health
Website art direction, design and layout and custom logo identity was created for Dr. A to re-brand his previous website before the launch of his new book “Discover Your Optimal Health”. Choose photography from the client library and stock imagery, choose color palette and font styles, and build templates for eblast marketing and Facebook photo context, etc. using a responsive WordPress theme for ease of use on smart phones and mobile devices.
Dr. A (Wayne Scott Anderson) Discover Your Optimal Health
Custom logo identity created for Dr. A to re-brand his previous website before the launch of his new book “Discover Your Optimal Health”. Website art direction, design and layout also created using a responsive WordPress theme for ease of use on smart phones and mobile devices.
