Why the Brandes Mutual Fund Complex Videos and LinkedIn Ads
Directed a series of video filmed and housed on a landing page to feature Brandes line of Mutual Funds. Shown is a series of sponsored LinkedIn ads linking to view the videos featuring an overview of the Brandes Mutual Fund Complex. Brandes offers investors equity and fixed-income mutual funds which seek to enhance a portfolio’s diversification and capital-appreciation potential through the application of a fundamental, Graham-and-Dodd value investing approach, which the firm has applied consistently over the last 43 years. A/B testing was performed, analytic results were drawn to provide excellent results, increased LinkedIn followers and website registrants.
Brandes Investment Partners Pure Value Advertising Campaign
A series of ads created for Pension & Investments Magazine for Brandes Investment Partners. Brandes has applied the value investing approach, pioneered by Benjamin Graham, to security selection and was among the first investment firms to bring a global perspective to value investing. The independently owned firm manages a variety of active investment strategies and applies its investment philosophy consistently in all market conditions. The ads are focused on a general branded ad, international equities, fixed income and emerging markets. A digital online advertising campaign and LinkedIn posts for social media were also designed.
Brandes Investment Partners Training the Investor Brain
Training the Investor Brain was created for Brandes Investment Partners as an educational series of tools and tactics designed to help address and overcome common investor misperceptions. The resources provided help explain key behavioral finance concepts and how to apply them to investment decisions. This complete package includes a website landing page, infographic, brochures, videos, a series of email campaigns and sponsored LinkedIn ads driving awareness and results. Awarded Pension & Investments Magazine best social media campaign.
Sherwood Country Club Banner Displays
Logo type-treatment developed and applied to the design and layout of 8 ft. banners to be displayed around the Club to begin a re-brand of The New Sherwood Experience. Renovation of their signature course is being updated personally by Jack Nicklaus, a new 8,000 sq. ft. state-of-the-art fitness center is being built with panoramic views of Hidden Valley along with improvements to one of the finest tennis facilities in Los Angeles are all underway.
The Westin Hilton Head Island Resort & Spa Poster and Tent Card Advertisements
Created as cross-promotional advertising design pieces for the Hilton Head Island Golf Clubs, owned by Heritage Golf Group, these posters and tent cards were placed in the lobbies, elevators, guest rooms, restaurants and lounges of The Westin Hilton Head Island Resort & Spa.
San Diego Convention & Visitors Bureau Tourism Advertising Campaign
The San Diego Convention & Visitors Bureau tourism campaign featured a series of print ads running in national and regional lifestyle magazines, including InStyle, Conde Nast Traveler, Travel & Leisure, Vanity Fair, Gourmet, Men’s Health, Parents, Organic Style and Yoga Journal, among others. Geared toward creating tourism growth in San Diego, this campaign spoke to a variety of audiences, from couples to families to friends of all ages. Leisure, one of the recurring themes of the campaign, was showcased through San Diego’s iconic beach culture and activities including nightlife and golfing, etc. The ads were part of an outdoor billboard campaign and were incorporated into a television spot that ran in key markets in Dallas, Las Vegas and Sacramento.
Art direction by Di Zinno Thompson
Procopio, Cory, Hargreaves & Savitch LLP Advertisements
Procopio, Cory, Hargreaves & Savitch LLP is one of the largest business law firms in California with a global network that serve clients’ interests throughout the world including intellectual property, life sciences, clean technology, mergers, acquisitions, strategic joint ventures, real estate, emerging growth, healthcare, construction and more. These ads and many others brand Procopio with success being derived from their commitment to clients and their ability to maximize the value they provide to them.
Heritage Golf Group TPC Passport Program Elevee Lifestyle Magazine Advertisement
TPC Passport is a premium concierge program designed to deliver a memorable golf experience within the TPC Network and The Heritage Collection. This ad was designed in Elevee Lifestyle magazine to offer memberships and provide an overview of the locations and benefits of being a TPC Passport member. Brochures, posters, calendars, feature sheets, cart cards, table tents, email campaigns, web banners, etc. were also developed as part of this program.
The Heritage Collection Buick Invitational Magazine Advertisement
The Heritage Collection campaign was created to work with all of Heritage Golf Group’s properties across the nation. For several years in a row now, Heritage Golf Group features advertisements in the Buick Invitational magazine for the Buick Invitational, an event that takes place in the San Diego area at Torrey Pines Golf Course, home to Heritage Golf Group’s corporate headquarters.
The Heritage Collection Links Magazine Advertisement
The Heritage Collection campaign was created to work with all of Heritage Golf Group’s properties across the nation. This ad features three Clubs owned by Heritage Golf Group in the Atlanta, Georgia area to include: Atlanta National Golf Club, Polo Golf & Country Club and White Columns Country Club.
The Heritage Collection Links Magazine Advertisement
The Heritage Collection campaign was created to work with all of Heritage Golf Group’s properties across the nation. This ad features four Clubs owned by Heritage Golf Group on Hilton Head Island, South Carolina to include: Palmetto Hall Plantation Club, Port Royal Golf & Racquet Club, Oyster Reef Golf Club and Shipyard Golf Club.
TPC Snoqualmie Ridge Advertising Campaign
TPC Snoqualimie Ridge, proudly owned and operated by BrightStar Golf Group, is home of the Champions Tour Boeing Classic and a Jack Nicklaus signature designed golf course. Nestled in the heart of the Snoqualmie Valley and Cascade Foothills, this campaign was geared for local events like the Boeing Classic to advertise its membership and tournament packages and their naturally beautiful setting for weddings and events.
Nuera Communications Advertising Campaign
This branding campaign was created from photo shoots for Nuera Communications, a VoIP telecommunications company, to be visible in several telecommunication trade magazines like IP Telephony to brand the company name as an exclusive specialist in VoIP unlike some of their competitors who specialized in many product areas.
NetSapienss Magazine Advertisements
These ads for NetSapiens, published in telecom trade magazines such as IT Expo and ISPON, were designed as part of a package to brand a start-up telecommunications company to let their client’s know they provide user-friendly VoIP solutions. Also created were display graphics and marketing materials for tradeshows, signage, stationery, website design using WordPress and more.
Cokas Diko Home Furnishings Advertising Campaign
This campaign ran in California Homes magazine featuring an assortment of specially furniture items using an approach of great style for affordable prices.
Cokas Diko Home Furnishings Advertising Campaign
This campaign ran in California Homes magazine featuring an assortment of specially furniture items using an approach of great style for affordable prices.
Heritage Ranch Golf & Country Club Texas Golfer Advertisements
Heritage Ranch Golf & Country Club, managed by Western Golf Properties, features a championship Golf Course designed by one of the nation’s leading Golf Course architects, Arthur Hills. This series of ads ran in Texas Golfer magazine and many other local trade publications and was created using photography shot at the Golf Course and Clubhouse using a ranch inspired design to express a southern hospitality experience whether it involves memberships, tournaments, events like weddings and dining, etc. Other pieces created in support of these ads were brochures, cart card signs, table tents and posters.
The Meadows Del Mar Golf Club Advertising Campaign
This campaign created for The Meadows Del Mar Golf Club, currently known as The Grand Del Mar, was geared toward employee recognition. A photo shoot was taken for each ad to highlight a valued employee focusing on how each person is the driving force that makes this golf club voted as one of the best places to play in San Diego. This particular ad featured the superintendent while the others focused on the starter, teacher, range picker, chef, etc. These ads were resized for many for local San Diego magazines.
