Mitchell Plugged In: Quarterly EV Collision Insights
Challenge & Objectives // Establish Mitchell Auto Physical Damage as an expert in electric vehicle trends and better position our solutions to meet the needs of auto insurers and body shops. The “Plugged-In” series stands as a testament to Mitchell’s innovative approach to market analysis in the EV sector. Across four quarters, our campaign distilled crucial collision data and trends into digestible reports, serving as a trusted guide for insurers and repair facilities navigating the shift towards electric vehicles.
Awards // MUSE 2023 Gold Winner and 2024 AMA Sandie Silver Awards
Company // Mitchell
Role // Art Director
Everything but the Kitchen Sink | Third Party Solutions
Challenge & Objectives // “Everything but the Kitchen Sink” by Enlyte is a strategic divergence from the B2B norm, employing B2C storytelling techniques to engage the conservative adjuster demographic. Kitchen sinks, emblematic of our bundled services, are humorously depicted driving vehicles, disrupting the market with a light-hearted narrative that highlights our solution’s inclusivity.
Awards // MUSE 2023 Silver Winner and 2024 AMA Sandie Silver Awards
Company // Enlyte
Role // Art Director
Third Party Solutions Website Page
It’s that Simple | Integrated Sales
Challenge & Objectives // Enlyte’s “It’s That Simple” campaign cuts through the complexity of industry jargon to present clear, streamlined solutions. Using a clever ‘one-two punch’ approach, we pair problems with our straightforward solutions, followed by the tagline, “It’s that simple,” or “Imagine that,” emphasizing ease and clarity. This campaign stood out for its simplicity in messaging and the innovative visual design that literally tears through the conventional to reveal the innovation beneath.
Awards // MUSE 2023 Gold Winner and 2024 AMA Sandie Gold Awards
Company // Enlyte
Role // Art Director
Differentiate Your Claim Process Through Integration
You Can’t Be Everywhere, Our Case Managers Can | Case Management
Challenge & Objectives // The “Comprehensive Case Management” campaign is Genex’s year-long commitment to illustrating the breadth and depth of our case management services. Our strategic communication involved regular updates to digital resources, active engagement through drip campaigns, and targeted advertising—all aimed at educating our audience on our extensive national network.
Company // Enlyte
.Awards // MUSE 2023 Gold Winner
Role // Art Director
Think Beyond the Hospital | Hospital Discharge
Challenge & Objectives // The “Thinking Beyond the Hospital” service campaign is an innovative Apricus initiative designed to smooth the transition from hospital to home for injured workers. It combines practicality with empathy, using an infographic approach enhanced by human-centric photography to convey the depth of our discharge planning services.
.Awards // MUSE 2023 Gold Winner
Company // Apricus
Role // Art Director
Hospital Discharge Product Page
ePay Auto First Party & Workers’ Compensation Campaign
Opportunity // Organic revenue growth targeting current SmartAdvisor and DecisionPoint clients not utilizing our ePay solution. Benefits include: claims workflow efficiencies, free up adjuster time by eliminating manual processes and reduce call volume, implement integrations seamlessly, cut unnecessary costs, save 60-90% over paper process, 40% electronic penetration and eliminate $8 per paper check cost.
Assets // eBook, eGuide to selecting a vendor, case study and flyer downloadable from several emails using a drip campaign to target decision makers, a gated landing page for ads plus animated social posts targeting adjusters with a more playful approach and a webinar.
Company // Enlyte
Awards // MUSE 2023 Silver Winner
Role // Art Director
ePay Landing Page
enlyte.com/pay-smarter-with-epay
ePay Email Drip Campaign
A/B testing of subject lines or button colors for conversion optimization.
eBook
Download ePay eBook
eGuide to Selecting a Vendor
Download eGuide
Case Study
Download Case Study
Flyer
Download Flyer
Static Social
Animated Social
Enlytened Annual Trends Report 2022 Edition
Challenge & Objectives // As the only Property & Casualty service provider who offers technology innovation, clinical services, and network solutions, Enlyte has a unique ability to share a holistic industry point of view with expertise that differentiates the business from its competitors. As the result of mergers between Mitchell, Genex and Coventry, the Enlyte parent company brand was launched in 2021, making brand building and leadership positioning a key market priority. As part of this effort, building a flagship publication that showcases our thought leadership was an opportunity to meet key brand goals of increasing awareness and clarity of the Enlyte brand leadership in our industry, differentiating Enlyte’s value from that of competitors, increased engagement and audience volume on social media, website traffic and PR, improvement in SEO rankings and pipeline influence of B2B sales opportunities.
Results // The success of the campaign was evaluated based on metrics that indicate audience growth, increased audience engagement, increased media interest, share of market voice relative to competitors, and most importantly, pipeline influence. Some of the resulting highlights include: 570% increase in downloads over 2021, 24% share of voice increase, social audience engagement increase of 39%, engagement per impression increase of 12.3%, total social audience growth of 3.4%, enlyte.com website traffic increase 64%, 8 feature articles written and published in industry trade publications, subsequent inquiries from New York Times and Wall Street Journal for follow-up coverage and influenced $27M in B2B sales opportunities (18-month sales cycle, closed-won deals not measured until 2024).
Company // Enlyte
Awards // MUSE 2023 Gold Winner and Gold Stevie American Business Awards
Role // Art Director
Download Enlytened Trends Report
HTML5 Display Ads with Motion Graphics
Campaign Elements // Pillar Page with Animated Hero Banner, Email Marketing, LinkedIn Social Cards, Display Ads, 54 Page eBook
